Matching your brand name and your service niche

More than 80% of people are using search engines to find companies when they need products or services. Few go to the second page of the search results and in fact we tend to only look at the first two or three ranking web-sites. Search engines have replaced 411 and the yellow pages for a way to attract people to your business, and now your website. To be successful, your website needs to be on the top of the search engine results page for some variety of common search terms.

Search engine optimization really means web-site promotion and programming. Within your web-site a number of trade-offs exist to make your web-site both attractive to search engines ( that are nothing more than computer programs) and yet call the consumer to action to use your business. SEO advantages over other forms of marketing include the ability to reach people who buy fancy computers and phones, i.e. those with disposable income.

SEO is a method that analyses not only a single customer, but a consumers that are interested in what your company offers. Information blasted back at prospects can act as a qualifying tool and the result of a search are important because they are a way of commercializing a website and give advice to positively intercourse initial information provided by the website. Key to website design is to call the consumer to action and get your particular site to the top of the search engines plus make your website lead prospects to the desired course for future customers.

Website promotion starts from keyword optimization and by keyword also phrases count for SEO. These key words will give a description about your company that is relevant to the products and services that you are offering. Our professionals will optimize the inner structure of the website. We not only attract customers to your website by ranking you at the top of the search engine results, but also design the landing page to call the prospect to action by dialing the phone or filling out a web-form.

Prospects are attracted by the clean and streamlined look and design of your web pages and we fill your website with content that is oriented toward search engines. Our customers receive clever, attractive and interesting articles that lead the search engines to notice your company and steer searchers to finding your URL.

Search engine optimization (SEO) means in a big way making your website follow the rules of the search engine companies, most notably Google, Yahoo and Bing. We are up to date with the latest changes in cataloging heuristics and search algorithms. Our website optimization is always effective. We also engage in promotion including articles, reciprocal links, one way links, three way links and directory submission.

We improve the popularity of your website by ranking you higher and connecting you with potential customers, or prospects.

The importance of relevance in link exchange

Reciprocal links have been a mainstay of link building, and we all still get emails with reciprocal link requests., but the value of this approach has degraded with the enhancement of search engine algorithms. Google, yahoo and bing have realized that webmasters with a penchant for backlinks will trade with other website without regard to the content and context of such a trade. Worse yet is the email requesting a link and offering directory entries in exchange. Read the email carefully, I find more than fifty percent are a waste of a link.

Let us say you have a page rank 3, and receive a link request from a page rank 4. Sounds like a pretty good deal. But the offers I have seen ask us to add a link to their site, and offer two links in exchange. On the surface it sounds like a good deal, but the fact is the two offered are directories that we can do without needing to give a link. It is not really a trade. They are offering no intrinsic value for a link from our website.

Furthermore, link exchange with unrelated businesses is probably a waste of a link. An exception to this would be local links. For example, if the dry cleaner is linking to the pet store who links to the 24 hour gym who links to the barber shop, it all seems fairly unrelated. But if we all are trying to improve our ranking against the keywords ‘flat shoals and Salem road’ this has value, and a lot of it. I have worked with a client using even the broader terms of Atlanta and Chicago to build relevant links, and have seen relevant value in exchange against these terms, especially when combined with relevant anchor text.

Indeed, I can make more cases of valid link exchange. But most link exchange does nothing to build keyword quality score and just because we can link, doesn’t mean we will.

If you have heard that link exchange is the way to go, and still don’t believe me, click on this, over five years old, from Matt Cutts. Matt, the most famous and outspoken google representative, files this under webmaster mistakes.

Latest wannacry operating systems involved

Reports of the latest ransomware threats fail to provide precise descriptions of what computer systems are at risk, and how to protect computers and windows from virus attacks like the one happening in the Ukraine.

Windows operating systems affected and the steps used to protect computers are better outlined in a description of operating systems affected by NotPetya at Python Lineup Windows not that vulnerable.

Transformers

As the story goes, the great Nikola Tesla, who worked for Thomas Edison for a time, ushered in modern electricity by inventing a system of alternating current that was completely different from the vision of Thomas Edison, and completely new to the world.

But the truth is that the electric generator, the foundation of the revolution of abundant electrical power, had already evolved in two forms, the direct current and the alternating current form.

The electric generator was pioneered by Michael Faraday around 1832. It operates by overpowering mysterious magnetic forces. The power input into the system to overpower the magnets gets translated into a flow of electrons, that can be captured by a battery, or sent down wires to run a motor or heat something.

Faraday used a rotating disk and a fixed horseshoe magnet, he captured the electrons with a springy piece of metal along the edge of the disk, which rotated on an axle where the electrons returned.

The Faraday disk generator produced an alternating current as the poles of the magnet alternated from north to south relative to the rotating disk.

Years later, the generator was improved to provide direct current by using a commutator, a gimmick that switched the polarity of the outputs at 180 degree points of rotation.

But over time we learned that the losses from transmitting alternating current over wires were far lower, and the direct current generator is now very rare. Even a cars alternator produces alternating current, but they are packaged with a rectifier and a regulator.

The Transformer

You might be aware that there is probably a transformer on an electrical pole not far from your house. But do not forget the every iPhone charger and laptop battery charger is also a transformer. The modern sophisticated electrical grid would not be possible without transformers.

Faraday also deserves a lot of credit for the transformer, as he used mathematics to describe how magnetic forces and alternating currents effected the flow of electrons.

Faraday was not alone discovering the effects of magnetic forces on themselves and other things, but he was probably the best theoretical mathematician in his field and at the time. In 1831, another scientist, Joseph Henry, was documenting similar findings. Faraday was in England and Henry was in America.

So what did Nikola Tesla invent?

Nothing really, most of his hands on experiments were utter failures. But he was probably aware of the works of Galileo Ferraris and Mikhail Dolivo-Dobrovolsky. He might have noticed that John Hopkinson received a British patent for three phase electrical transmission and distribution in 1882.

Tesla was crazy, but brilliant, and he could read the math and understand the phases and sines and cosines. More so, Tesla envisioned the problems and solutions. Westinghouse was the hands on guy that turned Niagara Falls into a revolution, but certainly Nikola Tesla helped Westinghouse to see why three phase alternating current was the winning way to transform the nation.

Tesla was correct in one thing, he recognized how cool alternating current and three phase electricity was, all while Edison was still trying to charge a battery.